NLE recently announced that he was looking for artist for his Label imprint with Warner Records ‘No Love Entertainment’.
He’s already getting the ball rolling announcing not one but two artist on his Instagram page.
His first announcement was rapper Gino2X
His second announcement was rapper Goon BIG4:
This seems like a promising line-up so far. I’m ecstatic to see NLE using his name for good!
Memphis rapper NLE Choppa rose to fame almost overnight on the back of a viral hit and a charismatic social media presence. At just 16, he was fielding record deal offers from major labels, sometimes with advances in the millions. Ever the entrepreneur, NLE Choppa turned down the contracts, opting instead for a distribution deal that allowed him to keep the rights to his music. Eventually, he succumbed to the temptation to work with the majors, cutting a deal with Warner Records for his 2020 debut studio album, Top Shotta. His first mixtape, From Dark to Light, arrived the same year, and 2022 mixtape Me vs. Me bridged the gap between his debut and 2023 follow-up studio album Cottonwood 2.
NLE Choppa was born Bryson Potts in 2002. Raised in a rough part of Memphis, Potts focused on basketball when growing up but began freestyling with friends at age 14. The following year, he decided to take his music to the next level, entering the studio and putting down raps inspired by Southern rappers like NBA Youngboy, Meek Mill, and Lil Wayne. He first went under the name YNR Choppa and released several tracks under that moniker. He soon switched over to using the name NLE Choppa, the NLE standing for his brand “No Love Entertainment.” Along with other teenage rapper friends, he posted several videos, some gaining traction regionally. It was his January 2019 single, “Shotta Flow,” that broke through worldwide, with an exciting and boisterous video accumulating tens of millions of views in a matter of months.
