From viral TikTok videos to lucrative brand partnerships and Hulu paychecks, the stars of The Secret Lives of Mormon Wives have turned social media fame into thriving businesses.
While exact financial details haven’t been publicly confirmed, several entertainment outlets have published estimated net worths based on business ventures, sponsorships, social media earnings, and television careers. Here’s how the cast reportedly stacks up.
1. Mikayla Matthews — Estimated Net Worth: $5 Million
According to multiple published estimates, Mikayla Matthews is believed to be the wealthiest cast member on The Secret Lives of Mormon Wives. Her income comes from brand partnerships, social media, and business ventures that have grown alongside the show’s success. (FandomWire)
2. Jessi Ngatikaura — Estimated Net Worth: $1.65 Million+
Jessi Ngatikaura has built an impressive beauty empire through her salon, hair extension business, and beauty academy. In Season 4, she even hinted that her wealth could be worth several million dollars during discussions about her prenup, suggesting publicly reported estimates may actually be conservative. (Brit + Co)
3. Whitney Leavitt — Estimated Net Worth: Around $1 Million
Whitney Leavitt has expanded far beyond MomTok. In addition to social media sponsorships and Hulu, she’s landed opportunities in acting, Broadway, and television competitions, significantly increasing her earning potential. (Bravo and Cocktails)
4. Demi Engemann — Estimated Net Worth: Estimated in the High Six Figures
Demi has continued to grow her online presence through influencer partnerships while gaining national recognition from the Hulu series. Although exact figures vary, most estimates place her comfortably among the show’s highest earners. (Bravo and Cocktails)
5. Mayci Neeley — Estimated Net Worth: $500,000–$750,000
Mayci has leveraged her MomTok popularity into sponsorships, podcast appearances, and business opportunities. Her growing influence has helped her become one of the franchise’s most recognizable personalities. (Instagram)
6. Taylor Frankie Paul — Estimated Net Worth: Around $400,000
Taylor Frankie Paul helped launch MomTok into the national spotlight. Despite several highly publicized legal issues, she continues to earn through social media, reality television, and brand collaborations. Her long-term earning potential remains strong given her massive online following. (Parade)
7. Jen Affleck
Jen’s growing popularity on the series has translated into new influencer opportunities and sponsorship deals, although reliable public estimates of her net worth remain limited. (Bravo and Cocktails)
8. Layla Taylor
Layla continues to build her brand through TikTok, Instagram, and the Hulu series. As her profile grows, many expect her earnings to increase through partnerships and television opportunities. (Bravo and Cocktails)
9. Miranda McWhorter
Miranda has expanded her audience significantly since joining the show full-time, creating new opportunities for sponsored content and social media income. (StyleCaster)
So, Who Is the Richest?
Based on the most widely reported estimates available as of July 2026, Mikayla Matthews appears to be the richest cast member of The Secret Lives of Mormon Wives, with an estimated net worth of approximately $5 million. Jessi Ngatikaura follows closely behind thanks to her successful beauty businesses and growing television career. (FandomWire)
As the Hulu series continues to grow—and with additional seasons and spin-offs expanding the franchise—the cast’s earnings will likely continue to rise through television salaries, endorsements, businesses, and social media partnerships.
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