Summer officially begins when Big Brother returns—and Season 28 is shaping up to be one of the biggest in the show’s history.
From a milestone anniversary to a longer schedule and brand-new twists, here’s everything fans need to know before the new season premieres.
When Does Big Brother Season 28 Premiere?
Big Brother Season 28 premieres Thursday, July 9, 2026, at 8:00 p.m. ET/PT on CBS with a special 90-minute episode. Fans can also stream the season on Paramount+. (Paramount+)
Premiere Week Schedule:
Thursday, July 9 – 90-minute Season Premiere Friday, July 10 – Big Brother: Unlocked premieres Sunday, July 12 – Special 90-minute episode (Paramount+)
Who Is Hosting Big Brother Season 28?
Fan-favorite host Julie Chen Moonves returns to host another summer inside the Big Brother house, marking her 28th season leading the iconic reality competition. (Paramount+)
Has the Cast Been Announced?
VIEW HERE: https://mediatraffic.org/2026/07/03/big-brother-28-cast-live-updates/
CBS has confirmed that the cast reveal is coming soon, but the official list of Houseguests has not been released. Historically, the network announces the cast just days before the premiere. (Paramount+)
What Is the Season 28 Theme?
Theme: Time Trip – Time Travel
Why Season 28 Is Historic
Season 28 will make television history as Big Brother becomes the first primetime series to reach 1,000 original episodes.
The new season will also feature:
The most programming hours in franchise history The return of Big Brother: Unlocked 24/7 Live Feeds on Paramount+ More twists and competitions throughout the summer (Paramount+)
How to Watch Big Brother Season 28
Fans can watch new episodes on CBS or stream them on Paramount+.
After premiere week, new episodes will air:
Sundays Wednesdays Thursdays
Live Feeds will once again be available for Paramount+ subscribers. (Paramount+)
Final Thoughts
With a milestone season, an expanded schedule, and a brand-new mystery surrounding this year’s theme, Big Brother Season 28 is already one of the most anticipated reality TV premieres of the summer.
As CBS reveals the official cast, twists, and house design, we’ll continue updating this page with the latest information.
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