Hallmark’s “When Calls The Heart” creator Brian Bird is currently on a TV takeover and we’re here for it!!
The creator currently airs “When Calls the Heart” at Hallmark and “When Hope Calls” at Great American Family but now he’s set to expand his business with a partnership with UPtv.
Brian founded True Brand Entertainment, along with Brandon Clark, Tai Truesdell and Darin Chavez and the network have a multi-picture licensing agreement with UPtv in creating a series of uplifting and values-friendly romantic comedies.
The partnership already begun and the ratings are currently soaring with their already aired projects and more to come like “Just Jake”:
“During these very cynical and divided times, when most other platforms are offering their audiences a diet of razor blades and broken glass, we are committed to offering uplifting and values-based ‘soul food’ to UPtv’s loyal audience. In this age of a thousand TV shows all clamoring for attention, it’s impossible to break through the noise without passionate fans to help spread the love. When everywhere else on TV there are only zombies and vampires and crystal meth dealers 24-7/365, it leaves a massively undeserved audience starved for uplifting content. And when you bring them what they are hungry for, it’s a very simple exchange: they love you back. The Hearties will go wherever the good food is.” – Brian.
We can’t wait to see what else he has up his sleeves.
“When Calls The Heart” Season 10 premieres July 30th.
“When Calls the Heart” follows the story of a young schoolteacher and single mother, Elizabeth Thornton (Erin Krakow), in the quaint town of Hope Valley. When her husband is suddenly killed on duty, she must find the courage and strength to move forward. With the help and guidance of the townspeople and her friends, she adjusts to the ever-changing times and the people that enter her life.
Other central characters include Rosemary Coulter (Pascale Hutton), Elizabeth’s best friend, the town’s loveable busybody once described as “part Broadway showgirl, part Frontier woman,” and her patient husband, the upstanding businessman Leland Coulter (Kavan Smith). Judge Bill Avery (Jack Wagner) works hard to protect the town and to cement his position as Hope Valley’s ultimate authority. Fairly new to the community are Mountie Nathan Grant (Kevin McGarry) and saloon owner Lucas Bouchard (Chris McNally), who both vie for the attention of Elizabeth. With the added pressure on deciding between her suitors, writing a novel and taking care of her son, Elizabeth continues to teach the children of Hope Valley all while trying to navigate the challenges in her life.
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