“All American” & “Euphoria” Stars Michael & Maude Stars In Armani Campaign

“All American” & “Euphoria” Stars Michael Evans Behling and Maude Apatow are expanding their brand and joining Armani Beauty in a new campaign!

Vogue shared:

“Armani Beauty is introducing Gen A, a cast of young celebrities who will represent the brand on a global stage. They include actors Camila Mendes, Maude Apatow, Lili Reinhart, Isabela Merced, Chase Stokes, Jonathan Daviss, Lukas Gage and Michael Evans Behling. All except one are in their twenties and feature in popular TV shows, such as All American, Euphoria and Riverdale. Most importantly, they’re genuine fans of Armani Beauty — a primary requirement when selecting ambassadors, says the brand’s global president Veronique Gautier. It’s important that they’re not just pushing products, but feel excited and want to be part of the community, she explains.

Unlike past ambassadors, they won’t appear much across traditional touchpoints such as billboards and magazines, but will feature in digital campaigns across e-commerce and social platforms including TikTok and Instagram, fronting a monthly cadence of online content. They’ll also represent the Italian brand at global events, such as the Venice Film Festival, where Armani is a main beauty sponsor, and at some physical activations including the brand’s fashion shows throughout 2023.”