According to Variety,
Reese Witherspoon’s Hello Sunshine has forged a storytelling partnership with World of Women (WoW), the NFT collective that is cracking open the male-dominated world of crypto currency while celebrating inclusivity and equality. World of Women launched in July 2021 with some 10,000 artworks from women creators, quickly becoming one of the most popular and profitable purveyors of non-fungible tokens.
As part of the partnership, Hello Sunshine will build out the World of Women character universe and franchise into entertainment properties including feature films, scripted and unscripted TV series. The move is another sign of the growing popularity of NFTs and the potential they hold for traditional media companies on the prowl for intellectual property