According to New York Times,
Pressured by a wave of state laws taking effect on July 1, the college sports industry is on the verge of letting players profit off their names, images and likenesses.
A powerful group of college sports leaders recommended Monday that student-athletes be allowed for the first time to earn money from autograph signings, personal appearances, endorsements and their social media platforms, which would be a groundbreaking shift that could see players earn millions of dollars.
The policy, put forward by a National Collegiate Athletic Association committee, comes as the organization faces demands to move away from its longstanding position that athletes should, at most, be allowed to receive scholarships and stipends for some living costs.
A final decision by the N.C.A.A.’s Division I Board of Directors, which largely includes university chancellors and presidents, is expected on Wednesday. But approval is widely anticipated, and the new approach would go into effect the next day.
Much of the immediate pressure is coming from eight states, which starting Thursday will give athletes the opportunity to earn money off their fame, no matter what the N.C.A.A. does.
Some athletes have already begun making plans to cash in on their renown. Jordan Bohannon, a men’s basketball player at the University of Iowa, has announced plans for an apparel line that will debut on Thursday, and the University of Wisconsin’s starting quarterback, Graham Mertz, posted a video with a personal logo.